Congratulations on your stylish, attention-grabbing website with millions of beautiful images and flash animation! You eagerly type in your site's computer address into Google's search engine, and your site appears in Google's supplemental results.
What exactly is going on? What are Google supplementary results, and why would you not want your website to appear in them?
According to Google's FAQ page, supplemental results are part of Google's auxiliary index (primary results are derived from the most index), and sites that show on the supplemental listing have "fewer constraints" than those that appear on the main results page. They claim that the inclusion of websites |of websites | of websites on the main or supplementary index is entirely automated and has no impact on page rank in the least.
In reality, pages that appear in the main index almost usually appear first in an extensive search. Supplemental search results will appear only if there are few or no results in the main index. Many older websites also prefer to fill the supplementary results page. It goes without saying that the supplemental results page is not where you want your site to end up. Ironically, many people have written Google requesting that their websites be included in the supplementary index!
So, will a site discover you on the additional results page? And, more crucially, how do I get out, or possibly avoid inclusion in the first place?
Many circumstances may influence your inclusion in supplemental results; nevertheless, keep in mind that it's ideal to avoid these things from the start because it's easier to stay out of supplemental results than it is to urge out.
The text content of your website, whether it's in the title tag, description tag, or real net page content, is one of the most important aspects to consider.
Make certain that you do not use the same title for more than one page in the title tag. Make sure the title refers to the page contents and isn't too lengthy or "spammy." Google can almost always send spam-infested pages to the supplementary index. Another typical mistake in title tags is using too many or identical keywords. These concerns also apply to the outline tags; make sure the language isn't excessively lengthy, repetitive, spammy, or irrelevant to the page's content. Another thing to look out for in the description tag is the use of ambiguous language or the usage of a language that is not the same as the contents.
Exploiting duplicate content material on several pages, similar to the title and outline tags, will almost certainly result in inclusion in the supplementary index. Websites with little or no text content are another contender for the supplementary index; picture tags, pricing, and small amounts of descriptive language do not normally count since Google deems them to be industrial page contents, intended for, you guessed it, the supplemental index. Long URLs or URLs with millions of dashes are often considered spam by Google, which is why many pages hosted by free websites appear in the supplementary index.
Aside from your website's text content, another important consideration is the actual structure of your website; an unparented page (one that isn't linked from your site or others) and pages with poor or no backlinks are also relegated to supplemental index, as are pages that are nested several pages deep in your website. Pages like this are deemed less important by Google than better-designed sites, thus they are relegated to the supplementary index.
Okay, so you didn't consider any of these things, and now your gorgeous website is on the supplemental results page.
The main thing you'll do is create some insightful material. Some lines of content will not suffice; ensure that it is related to your subject so that possible visitors to your site will like reading it. That applies to all of your website's pages; try not to have less than fifty words on each page. And if you have any text material that you just "took (copied)" from another website, now is a good opportunity to change it.
Rewrite your title and outline tags to be as informative and relevant to your site as possible, but don't make them too long or include redundant keywords.
Now is also a good time to reconsider your website's linking structure; it's better to send all of your backlinks to any or all of your website's pages rather than just one. Check that not too many of your pages are buried too deeply inside your website. You'll most certainly leave with links that are three pages deep, but two pages deep are far superior. Remember to look for any unparented websites!
Typically, despite your best attempts to resolve all of the frequent issues, one or more of your web pages will stubbornly appear ahead of the supplemental results page. You can consider adding some fresh, more distinct links to those obstinate sites from your home page. In certain situations, more drastic procedures, such as a full redesign of your entire website's link structure or publication on a new URL, are also required.
These are only the more typical criteria to consider if you want to avoid appearing in the supplementary index results. As you will see, correcting these issues after your website has been placed in the supplementary index does not ensure relocation to the main index; remember, it is far simpler to prevent being placed in the supplemental index than it is to be removed. So, get it correctly the first time and design your website properly, and ideally, you'll reap the benefits of the most index listing and hence the top result ranking that you simply desire.
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