Your Business Plan: 9 Places To Look For A Great Opening Line
I do not have a business plan of my own. However, I can certainly provide some suggestions for a great opening line for a business plan. Here are nine places you could look:
- Mission statement: Your mission statement should sum up the purpose of your business clearly and concisely. Consider using it as the opening line of your plan.
- Market analysis: If you have identified a gap in the market that your business can fill, use this as an opening line to highlight the potential for your venture.
- Unique selling proposition: If your business has a unique selling proposition (USP), use it to set the tone for your plan and capture the reader's attention.
- Company history: If you have an interesting or compelling backstory behind the creation of your business, use it to hook the reader from the beginning.
- Industry trends: Use industry trends or statistics to set the scene and highlight the need for your business.
- Customer Testimonials: If you already have satisfied customers, use their testimonials to showcase the benefits of your product or service and grab the reader's attention.
- Personal experience: Share a personal experience that inspired you to start your business, and use it to highlight the passion and drive behind your venture.
- Bold statement: Make a bold statement or prediction about the future of your industry or the impact your business will have, and use it to create excitement around your plan.
- Problem-solution approach: Start with a problem or pain point that your target audience experiences, and then use your business plan to show how your solution solves that problem.
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